From September 23rd to 24th, the 2025 Conference on Interaction and Confidence-Building Measure in Asia (CICA) Regional Tourism Cooperation Conference of the Eurasian Economic Forum was convened at the Xi’an International Conference Center. With the theme of “Strengthening Dialogue and Cooperation, Jointly Creating a New Chapter in Tourism”, the conference was addressed by Xu Mingfei, Vice Governor of Shaanxi Province, Zhang Ling, Deputy Secretary-General of the Secretariat of the Conference on Interaction and Confidence-Building Measures in Asia (CICA), Elgun Javaddov, Director of the State Tourism Agency of the Republic of Azerbaijan, and KYRAUBAYEV Zhoshykhan, Consul General of the Republic of Kazakhstan in Xi’an. Ren Hong, General Manager of CITS Xi’an, and Yu Qiang, Assistant General Manager and General Manager of the Inbound Tourism Center, were invited to attend the conference to discuss new opportunities for regional tourism cooperation and contribute to the upgrading of Shaanxi’s tourism industry.
On the morning of September 24th, the conference held round-table dialogues on a number of topics. Assistant General Manager Yu Qiang represented CITS Xi’an in participating in the thematic discussion on “Promoting the Development of Inbound Tourism and Expanding the International Tourism Market”. From the two dimensions of product design and marketing, he shared the insights of the travel agency on accurately connecting with the Central Asian market: developing characteristic routes such as the “Ancient Silk Road Starting Point Civilization Tour”, “Charming Shaanxi Scenery Tour”, and “Enjoying Shaanxi Food Tour”. At the same time, he took into account the online and offline dual-channel marketing strategy to achieve precise alignment with the Central Asian market.
On behalf of CITS Xi’an, General Manager Ren Hong signed the “Framework Cooperation Agreement on Cultural and Tourism Technology Empowering the Upgrading of Huangdi Mausoleum Tourism Industry” with Shaanxi Huangdi Mausoleum Culture and Technology Co., Ltd., marking that the two parties will carry out in-depth cooperation in the integration of cultural and tourism technology, product innovation, brand promotion, and other fields, helping Shaanxi build a more attractive international tourism destination.
Founded in 2005, the Eurasian Economic Forum is held every two years, attracting more than 10,000 representatives from over 70 countries and regions around the world. It has become an important platform for promoting multi-field cooperation between China and Eurasian countries. Taking this forum as a new starting point, CITS Xi’an will rely on its in-depth Eurasian inbound tourist source network and product operation experience, create more high-quality routes, and accurately promote Shaanxi’s iconic attractions such as Huangdi Mausoleum, the Silk Road, and Qinling Mountains to CICA member countries and the Eurasian market, and jointly create a new picture of Shaanxi’s international tourism with all parties.
Editor: Liu Xuan
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