Company Profile
Xi’an China International Travel Service Group Co., Ltd. (hereinafter referred to as “Xi’an CITS”), is a leading cultural tourism enterprise in Shaanxi Province, having been conferred with numerous national and provincial honors. These accolades include being ranked among the “Top 20 Travel Agency Brands” in China, a “National Advanced Collective in the Tourism System,” “Integrity Operation Enterprise,” “Star Unit for High-Quality Service,” “Outstanding Travel Agency of Shaanxi Province,” and “Gold Medal Travel Agency of Xi’an.” Furthermore, Xi’an CITS has received awards from the Ministry of Culture and Tourism for “Top Ten Popular Itineraries for Tourists from ‘Belt and Road’ (Asia-Africa) Countries,” the “Inbound Travel Service Boutique Case Award,” and the “Tour Guide Service Boutique Case Award.”
Through the relentless efforts of generations of Xi’an CITS employees, the company has evolved into a comprehensive cultural tourism group centered on tourism. Its diversified business portfolio now encompasses travel agency services, tourist vehicle transportation, an agriculture and pastoral study education base, self-driving tourism, and RV camping sites. It boasts an extensive network of over 100 online and offline branches and retail outlets.
“As you rely on yourself at home, rely on CITS when traveling.” Xi’an CITS will continue to integrate its resources, leverage the strengths of its various business segments, and adhere to the principle of quality-focused tourism, striving to build a first-class cultural tourism brand and contribute to the prosperity and development of China’s cultural tourism industry.
Corporate Culture
Mission
Guided by a global vision and a commitment to sincere and trustworthy services, we are dedicated to providing international clients with premium, safe, and customized travel experiences,with the aim of forging an esteemed and reliable international tourism brand.
We adhere to world-class service standards, integrating cutting-edge innovative ideas to tailor personalized travel plans, all with the goal of creating beautiful and unforgettable global travel memories for our clients.
Service Tenet:
As you rely on yourself at home, rely on CITS when traveling.
Embark on a wonderful journey of your your life.
Core Corporate Values
Loyalty Dedication Tenacity Collaboration Innovation.
Development History
Enterprise Development History
1956 -In June 1956, “Xi Jing Guesthouse” was officially established on Jiefang Road.
1978-In January 1978, the National Tourism Work Conference was held in Beijing, and the Provincial Tourism Office proposed a plan to officially call it the “Xi’an Branch of China International Travel Service”.
- On April 28, 1992, the Provincial Tourism Bureau approved that the company was upgraded to a first-class travel agency and renamed as Xi’an China International Travel Service with the approval of the National Tourism Administration on April 16.
- 1999-The completion of the printing of the “Compilation of Management Systems for Xi’an International Travel Service Enterprises” marked the company’s entry into a new stage of institutional management
- 2005-Till May 20, 2005, the company was listed on the “Top 100 International Travel Agencies Honor List” by the National Tourism Administration in 2004, ranking first among travel agencies in the northwest region. In August of the same year, China International Travel Service Co., Ltd., the largest tourism group in China, successfully invested in Xi’an International Travel Service
- 2024-From September to November 2024, as the only hospitality provider in Shaanxi, the company successfully served 3000 American tourists from Viking Cruises to China, receiving unanimous praise from Viking’s overseas headquarters and American tourists.
- By 2025, there will be over 120 online and offline stores and subsidiary companies in the province, serving nearly 400000 tourists annually.

